Culture, Chaos & Clout: How Brands Speak

Webinar on 28 May at 8am PDT | 11am EDT | 4pm GMT on Zoom

Nutter Butter, TikTok and the world’s most entertaining brands

Brands fight to get their message out there. But the message appears to be evolving.

In a world where legacy brands vie for attention online in the same arena as brand new challengers and direct-to-consumer TikTok shops, the ways brands speak are more varied than ever before.

Join us as we explore why today’s brands must be bolder, smarter, and sometimes a bit unhinged to truly resonate. Can brand voices genuinely create lasting connections using their brand voice, or are they just employing attention-grabbing gimmicks?

We explore:

Why humour, chaos, and self-awareness have become critical modes of communication for brands
How these brands balance must creativity with brand safety
What happens when a brand doesn’t commit to a coherent voice and tone

We’ll be joined by Oli Gillies, Co-Founder of TikTok agency Nonsensical, and Dr Sam Martin, creator of Tracksuit’s “Entertain or Die 2.0” methodology, examining why and how brands truly entertain audiences online.

Can’t join us live? Register, and we’ll send you the recording.

Culture, Chaos & Clout: How Brands Speak

Webinar on 28 May at 8am PDT | 11am EDT | 4pm GMT on Zoom

Speakers

Oli Gillies

Chief Content Officer & Co-founder Developer

Nonsensical

Dr Sam Martin

Consultant Senior Social Media Analyst

Tracksuit

Sal Morton

Content Marketing Lead

Pulsar