When brands want to be your best friend, your soulmate, and your ultimate comfort zone, opportunities for emotional connection are everything. But what’s driving brands to seek this kind of relationship with consumers? And what happens when they break our hearts?

From Barilla to Burberry, brands are getting serious about love. Join our upcoming webinar as we explore how companies build – and break – emotional connections.

We’re joined by Dr Olga Logunova, Research Associate at King’s College London, and Oryelle Clements Associate Research Director at Pulsar.