Brands fight to get their message out there. But the message appears to be evolving.

In a world where legacy brands vie for attention online in the same arena as brand new challengers and direct-to-consumer TikTok shops, the ways brands speak are more varied than ever before.

Join us as we explore why today’s brands must be bolder, smarter, and sometimes a bit unhinged to truly resonate. Can brand voices genuinely create lasting connections using their brand voice, or are they just employing attention-grabbing gimmicks?

We’ll be joined by Oli Gillies, Co-Founder of TikTok agency Nonsensical, and Sam Martin, creator of Tracksuit’s  “Entertain or Die 2.0” methodology, examining why and how brands truly entertain audiences online.